Path-to-Purchase
Psychographics
12-week Course
Every Monday
12:00 PM Pacific

ONLINE @ ZWEBBOOKS.com

LIMITED TO FIRST COME FIRST SERVE.
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About OUR COURSES

Group attendance of Professional Development Courses is a necessity for any winning company in the current global economy. Our courses provide business owners, executives, managers, and employees the opportunities to experience training grounded in time-tested success and insights. We currently offer a 12-week Online Training program based on the book: ''The Luxury Buyer: Path to Purchase Psychographics. 12 Secrets of Success: How to Attract Consumers of High-end Goods.'' -- Course Code: PTPP215. This is a repeating 12-week training course that you or your group can join at any point.

How to SIGN-UP FOR COURSES

Option 1 of 2:
OEM OR FRANCHISE DIRECT
The default way to sign-up for ROGEE Institute courses is through your OEM (Original Equipment Manufacturer), your parent company, or your franchise owner which have already partnered with ROGEE CORPORATION. They will provide you with a dedicated and customized website link you can use to sign-up and make payment. Once sign-up is completed, each member in your team will be provided a unique login to zWEBBOOKS.com where the training takes place.

Option: 2: of 2:
SMALL BUSINESS DIRECT
If you are an independent company or a small business (including 1 person) that wishes to participate in ROGEE Institute courses, you can use the ''REGISTER FOR THIS COURSE'' form on this page. A representative will contact you to facilitate the process. Once sign-up is completed, you or each member in your team will be provided a unique login to zWEBBOOKS.com where the training takes place.

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''Path-to-Purchase Psychographics'' Online Course

This is a repeating 12-week training course that you or your group can join at any point. You can re-take the course as many times as you wish until you are confident you and your team have grasped and are successfully applying the psychographics principles taught. The ROGEE Institute's trainers will commit 1 hours of solid trading for each week's session. After the 1 hours, the trainers and anyone wishing to do so can stay online for up to 2 hours, further networking and collaborating on the topics discussed.

12:00 PM 12:14:59 PM
  • 12:00:00 - 12:04:59 = INTRODUCTIONS

    The first 5 minutes are used to introduce the course, the trainers, and key guest attendees.

  • 12:05:00 - 12:12:59 = PREVIOUS TOPIC

    8 minutes are spent recapping the previous topic. Each topic comes around every 12 weeks.

  • 12:13:00 - 12:14:59 = TESTIMONIAL

    2 minutes are given to a pre-selected attendee to give a testimonial on the previous topic.

12:15 PM 12:44:59 PM
  • 12:15:00 12:39:59 = TODAY'S TOPIC

    25 minutes are spent training on today's topic. For maximum understanding of today's psychographics, it is presumed that you pre-read the topic online at zWEBBOOKS.com.

  • 12:40:00 - 12:42:59 = CASE STUDY

    Discuss a company that has applied the topic.

  • 12:43:00 - 12:44:59 = AFFIRMATION

    2 min. affirmation by a pre-selected attendee.

12:45 PM 1:00 PM
  • 12:45:00 - 12:55:59 = Q&A

    Spend 11 minutes randomly answering related questions submitted by attendees

  • 12:56:00 - 12:58:59 = RECAP

    Take 3 minutes to recap the key points from today's topic... quick reminders for all.

  • 12:59:00 - 1:00:00 = CLOSE

    Close the session. We hope you successfully apply today's lesson. See you next week!

Book Introduction Video

Client Impact - Satisfaction Guarantee

Whether you sell high-end tangible products (cars, planes, yachts, houses, suites, watches, jewelry, gadgets, clothing, art, etc.) or high-end intangible services (catering, grooming, travel, concerts, art viewing, concierge, etc.), this course will help you better attract ''The Luxury Buyer.'' The luxury buyer is not necessary the rich person. It is the person who will pay the money to buy your luxury products and services. That's the person whose psychographics or mentality this course discusses by dissecting past and current data on consumer psychographics. The objective is to help you attract more luxury consumers to your brand... GUARANTEED!.

  • AUTOMOTIVE
  • ENTERTAINMENT
  • JEWELRY
  • HOUSING
  • ARTS
  • GROOMING
  • CATERING
  • CLOTHING
  • FASHION
  • TRAVEL

Trainers of the Course

We use world-class educators, authors, and business experts.

Our approach at ROGEE INSTITUTE is to concentrate on one particular topic for as long as possible so that our clients become true experts at understanding and implementing the principles learned. Our current course is about the psychographics (mentality) of consumers who purchase high-end good. Book Excerpt: ''The most important and effective time for your company to connect your Brand, products and services with a consumer is when that consumer is going through the path to purchase period. This book [course] will help you properly position your company so as to make the right connections at the right time with your current clients and new would-be customers.''

Trainer
My objective is to strengthen business people's existing plans to become and stay successful individuals and companies. By the time you finish this 12-week ''Path-to-Purchase Psychographics'' course, you would have become a psychographics-minded businessperson who can maintain better customer relationships, create more fascinating marketing campaigns, and attract more high-end customers.
Rogee Rogers, II

Author of ''The Luxury Buyer: Path to Purchase Psychographics'' Book -- bases for this course

Trainer
As a retiree of over 60 years in business, I have been there and done that. I have seen many programs over the years. The ''Path-to-Purchase Psychographics'' course is a new logic that will most definitely change the way your company thinks about consumers of high-end products and services. Understanding the psychographics of the consumers of your Brand will cause you to see potential customers everywhere.
Larry Hobbs

Retired Business Expert who worked with multiple billion-dollar companies in various industries

Research Analysis

Research results and surveys published by industry leaders

Book Excerpt: ''The greatest and most reliable knowledge that any one person can attain is the aggregation of information revealed from other people -- to take into consideration what multiple people have revealed on a topic, combine it with your own experience and knowledge, then come up with an actionable statement that logically ties all the information together -- that is 'true wisdom.''' When writing the book, the author thoroughly dissected the research done and surveys published by a multitude of trusted organizations. Because the book and the courses are both digital experiences, you get access to the latest information during each of the 12 sessions.

FAQ

Generic Questions About ''Path to Purchase Psychographics'' Course

Prices vary depending on current courses offered. If you scroll to the ''PRICING'' section of this website, you will see a breakdown of the packages and their various prices.

Yes. All ROGEE Institute courses are online only through the zWEBBOOKs.com platform. Each session takes up to 1,000 Internet connections (attendees). Make sure you try to connect a few minutes before a course's designated start time.

Yes. Attendance is based on first-come-first-serve for attendees who have not yet attended all 12 sessions. After you've completed the course once (you've attended all 12 sessions), you can continue to attend as longs as there's space after all the new attendees have connected. If there are no malfunctions on our part, we reserve the first 15 minutes for new attendees (those who have not yet completed the course, at least, once).

As explained in Item #4 of the book this course is based on, demographics is statistical data about the physical aspects of the individuals in a population (their age, location, income level, education, ethnicity, marital status, etc.); and psychographics is statistical data about the mental aspects of the individuals in a population (their attitudes, fears, desires, lifestyles, behaviors, values, etc.).

Regardless of the price of a commodity, there will always be someone willing to pay top dollar to acquire it. However, as the seller, you have to understand the mindset (psychographics) of such a buyer before you can attract him or her. After taking this course, and you understand the psychographics of the consumers of your Brand, you will start seeing potential customers everywhere -- not just from the areas where the demographics suggest, but also from all areas where the psychographics make sense.

''Path to Purchase'' refers to the mental processes and the physical actions or non-actions that a consumer (individual, group, enterprise, or any type of buyer) may engage in during the process of shopping for and deciding on a product or service to purchase. There are 6 Components on the Path-to-Purchase Highway:
1. Infrastructure - roads, stores, security, etc. that make commerce possible
2. Consumer - buyer seeking to purchase the item (product or service)
3. Brands - competing sellers of the item with opposing messages
4. Tools - methods to (a) discover, (b) access, and (c) acquire the item
5. Society - influences of others known and unknown to the consumer
6. Keepability - the consumer keeps or uses the item; does not return it

''Consideration Set'' is the list (a set) of specific brands in any product category that are taken seriously (considered) by a consumer during his or her path to purchase (decision-making) period. Consumers are aware of many brands in any given product category, but when the NEED or WANT arises in which they will be purchasing a product from a category, they mentally create a list (the set) of the brands that they are going to consider.

Forming of a ''Consideration Set'' is based on available products options. In general, a consumer's ''Consideration Set'' for any given category is small and may include 5 or less brands. However, it is not a set and, therefore, no consideration if consumers don't have options. It is a fact that when consumers don't have options of brands to select from, their dissatisfaction levels in the brand forced on them is much higher than normal.

For YOUR brand to be placed in a consideration set, a consumer in the path to purchase period (#1) has to know that your brand exists, (#2) must understand your brand's marketing message, and (#3) must have no misperceptions about your brand. Advertising is not necessarily the solution because while it creates brand awareness, the wrong ads can potentially generate confusion or cause misconceptions in the consumer's mind.

If awareness is the front door (lets the consumer know you exist), then credibility is the back door (can let the consumer leave if not closed). It is a fact that even after a brand achieves ''demographic awareness'' (consumers knows where to find it), it will never be seriously considered for purchase until it also achieves ''psychographic credibility.''

First place is important. Generally, the brand that is first considered has the potential of becoming the default brand in the Consideration Set against which the consumer may compare all other brands being added to the set. However, the first-place brand can quickly be replaced once a consumer makes a stronger psychographic connection with another brand -- the one that eventually gets purchased by the consumer.

Yes. Call our corporate offices at 1-800-360-0397. Let us know what you have in mind and how we can partner with your company to bring ROGEE Institute courses to your clients or students.

Pricing Packages

The course content is the same for all attendees. The difference in prices is based on the number of attendees in your group. The more people in your group, the more you save on this course. Each session may have a potential of 1,000 connections (attendees).

BRONZE
1-10 attendees

$325.00
  • 12-week Online Training
    Code: PTPP215
  • $325 is the Price Paid
    for Each Attendee in your
    Group of 1-10 people
  • 1 Interactive Website Book
    for Each Attendee
  • Individualized and Customizable
    Login for Each Attendee
  • 1 Master User Login
    for the Group's Manager
  • Individual Completion Certificate
    for Each Attendee
  • Group Completion Certificate
    for your Company or Group
  • FREE Repeat Attendance
    after the Initial 12 Weeks
    (up to 40 weeks / 1 year total)
Buy Now
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SILVER
11-30 attendees

$299.00
  • 12-week Online Training
    Code: PTPP215
  • $299 is the Price Paid
    for Each Attendee in your
    Group of 11-30 people
  • 1 Interactive Website Book
    for Each Attendee
  • Individualized and Customizable
    Login for Each Attendee
  • 1 Master User Login
    for the Group's Manager
  • Individual Completion Certificate
    for Each Attendee
  • Group Completion Certificate
    for your Company or Group
  • FREE Repeat Attendance
    after the Initial 12 Weeks
    (up to 40 weeks / 1 year total)
Buy Now
zwebbooks.com

GOLD
31-75 attendees

$259.00
  • 12-week Online Training
    Code: PTPP215
  • $259 is the Price Paid
    for Each Attendee in your
    Group of 31-75 people
  • 1 Interactive Website Book
    for Each Attendee
  • Individualized and Customizable
    Login for Each Attendee
  • 1 Master User Login
    for the Group's Manager
  • Individual Completion Certificate
    for Each Attendee
  • Group Completion Certificate
    for your Company or Group
  • FREE Repeat Attendance
    after the Initial 12 Weeks
    (up to 40 weeks / 1 year total)
Buy Now
zwebbooks.com